Find, Engage & Cultivate Donors for Your Important Cause


Strategic Creative

Every communication, contact or appeal you send is a chance to deepen a donor’s connection to your organization and to inspire giving at their highest level. Yes, analytics are important, but great creative must come first to motivate giving that puts the numbers…


Special Programs

Need fresh ideas for your Acquisition Program? Looking for the most effective ways to renew your Lapsed Donors? Or maybe you need to maximize giving from your Middle and High Dollar Donors? New River Communications has an answer for every…



New River Communications will help you leverage your data more effectively and provide a comprehensive view of performance, trends and growth opportunities. Our approach is designed to demonstrate a clear value added both from strategic consulting and financial



It’s not just a buzz word. It’s your critically important, coordinated strategic plan to communicate with donors where they are and in the way they prefer. Direct-mail, on-line, social media, phone, and more. Use these channels innovatively and watch your results spike. Or…

Our Work

Give us a call to see how we can help you!

Some Clients We Proudly Serve


New River Communications is the best direct response agency I have partnered with in my 30+ year fundraising career. Their customer service is outstanding and their work is consistently high quality—from creative, to data management, production, and mail processing. I appreciate the time they invested in learning about our organization in order to customize a direct mail strategy that aligns with our mission. They are taking our direct response program to a new level!

Laura Lyons Annual Giving Manager

Each direct mail piece is created by a team of pros who constantly test to see what works and what doesn't. Their system takes out a lot of the postal, data, and creative hassles that can make direct mail so difficult and time-consuming for you. You'll have a high quality mailing that has the best chance of success

Sandra Sims Fundraising Coach, Step by Step Fundraising

What set their direct response agency apart for us was the creative. They took the time to know our mission, and had great ideas on how to increase giving with our consistent supporters as well as how to approach our lapsed file. They quickly became a shop we could rely on for ideas that might not occur to our internal team. They became more than a good vendor ... they became great partners in our mission to help homeless kids.

Tom Manning VP, Marketing & Public Relations, Covenant House

The team at New River Communications are not only easy to work with, but they met every deadline and offered sound suggestions that added quality to our donor acquisition pieces. Because of this, we saw our return rates double over the previous year.

Kim Martin Executive Director, Medic One

Direct response is an integral part of our marketing strategy and the team at New River Communications is the best in the business. They are true partners on every aspect from strategic planning to execution to analyses. Their years of experience in appealing to donors comes across in every business decision.

Larry Olson SVP, Marketing & Communications, Tunnel to Towers Foundation

The numbers are in and we had the best gross revenue and the best net numbers in the history of ASP. We would not be where we are or have accomplished this without such an amazing team – all working together to help eradicate poverty housing in Appalachia. Because of your part in our work, even more families are in warmer, safer, and drier homes and that is what keeps me at ASP year after year! I love working with each and every one of you and cannot imagine a better team.

Lyssa Hunter Perry Sr. Director of Advancement, Appalachia Service Project

My organization is based in NY and even with New River Communications being based out in Florida, we have been able to net a 110% direct mail increase in my first year using them. I can tell you that you will be more than happy with the services they provide.

Mark Crusante Director of Development, Our World Neighborhood Charter Schools

New River has done a terrific job managing our direct marketing program for several years. They understand our market, our donors and what works for our organization. They've helped us grow our database and improve our renewal efforts. As a result, we have realized robust growth in overall revenue development since we began working with New River.

Sam Gil SVP, Operations & Marketing, Camillus House

Thank you again for being the greatest direct marketing consultant I have ever worked with. I truly mean that. You've often told me you appreciate us but I appreciate each of you. You give me the opportunity to think outside the box at a price we can afford.

Arminta Watkins Director of Direct Marketing, Salvation Army

Your agency made our direct mail appeal the simplest and easiest one we have ever done. The staff is professional, extremely accommodating and offered our organization the highest level of service. We certainly benefited by their creative assistance. The mailing was very affordable, of high quality and effective. It produced excellent results. We recovered our mailing costs in donations just two weeks after our supporters received our appeal!

Louise Adler Sr. Director of Membership & Annual Fund, American Museum of Natural History

I have known and worked with the principals and staff of New River Communications for nearly 15 years. When it comes to direct mail acquisition, their strategy, creative and (most importantly) results are second to none

Richard Anderson Executive Director/CEO, Peggy Adams Animal Rescue League

Why Partner with New River?

OUR TEAM - Experienced, Innovative & Relatable + -

Our principals and senior staff are involved in the strategy, creation, writing, and production of every direct response marketing campaign our agency produces. Our more junior staff are top-notch, but we won’t hand your work off to them and say, “run with it.” Nor will we won’t dial up one-size-fits-all, cookie-cutter solutions. Your unique goals and challenges aren’t the same as every other nonprofit and we won’t treat them as if they are. We’ll listen carefully to your input and then we’ll put our 150+ collective years of direct-response fundraising wisdom to work for you.  Our energetic, passion-driven, and friendly team understands best practices, but we’ll continue to innovate and look for better ways and opportunities for you to engage more donors and raise more funds for your important work. 

OUR APPROACH - Creatively Strategic & Strategically Creative + -

Numbers, metrics, and analysis are critical and help drive strategy, but it takes bold, emotionally-charged creative to win a donor’s attention. Our results-oriented strategic creative approach will highlight your work in an unforgettable way that makes people care – and act.  While the most effective nonprofit direct response campaigns engage both the “head” (providing facts/ statistics) and the “heart” (story/emotion), industry research shows that “heart” is far more important – and that’s where NRC excels. We’re known for our storytelling – whether sharing the story of a fire-fighter and father of five who gave his life while serving on 9/11; a chimp who finally touched grass after decades in a sterile laboratory; or of a seven-year-old girl who became homeless until another seven-year-old helped rescue her.  We identify and tell stories that move donor hearts and lead them to donate to your good work.

OUR WHEELHOUSE - We Reach Your Donors by All Channels + -

In a world of evolving technologies and communication platforms,  it’s essential to engage with donors where they are – and in a way that enables you to reach them, speak to them, and bring them closer to your cause. Our direct response strategies are built with all mediums – traditional mail, web advertising, email, social media, and more – in mind. When you work with NRC, you’ll get measurable, cost-effective, streamlined strategies across channels. We’re flexible and able to work as a solo agency,  within multi-agency environments, and with internal and external communications and marketing partners, depending on your capabilities and needs. We incorporate the most advanced tools – including artificial intelligence and machine learning – to optimize our fundraising efforts to support your good work.

OUR RANGE - Special Niche Programs for Donors + -

Leading nonprofit organizations have demonstrated that the “one agency does everything” model is not always in their best interest. While NRC is a full-service agency, we welcome the opportunity to work with organizations on specific programs or projects. We are versed in New Donor Acquisition, Donor Appeals, Lapsed Donor Renewal, Donor Newsletters and other cultivation efforts, Middle Donor Tracks, Monthly Sustainer Programs, Donor Milestone Recognition Programs, and Spanish-language Tracks. Our other capabilities include programs to identify prospects, create awareness and generate leads for Major Donor Development, Planned Giving, and Capital Campaigns.

OUR ATTITUDE - We Listen and We Use Your Input + -

NRC’s founders and senior staff have been in your shoes on the client side of nonprofit fundraising. In that experience , we never appreciated the “It’s our way or the highway” attitude we got from some fast-talking agencies – and we won’t come busting through your doors with the very thing we loathed. We understand and greatly value that YOU and your team know your organization’s mission, challenges, and goals better than anyone. In NRC, you’ll find a trusted partner ready to listen before we make recommendations. We sincerely believe combining your knowledge and the specific aims of your organization with our direct response knowledge and experience will always result in the truest and most effective campaigns for you.

OUR OUTPUT - Problems Solved & Results Delivered + -

Our agency’s Principals, Senior VP, and Team have brought home the direct response industry’s most coveted awards that judge not only creativity, but results. Those accolades include the Direct Marketing Fundraisers Association Package of the Year award three times, the Direct Marketing Association of Washington DC (DMAW)’s Big Idea (best of show) award, and multiple gold, silver, and bronze MAXI awards. While we appreciate the recognition, winning awards is never the goal. We’re focused rather on creating work that compellingly presents your cause, shows your organization in its best light, and moves donors to generously contribute to your good work year after year.

“You can often find in rivers, what you cannot find in oceans.”

NRC is an award-winning, full-service direct response marketing agency. Since 2000, we’ve worked to combine the best practices of traditional direct mail fundraising with phone, online, social media and other emerging technologies. We work exclusively with nonprofit organizations and associations focused on some of the most important causes of our time: feeding the hungry, sheltering the homeless, alleviating suffering caused by diseases, educating disadvantaged children, and protecting our planet’s precious resources, among others.

Our Team

How Can We Help You?

Shaun Petersen


Rod Taylor

President Emeritus

Larry Montali

CEO/Creative Director

Maria Blasi

Account Director

Tell us where you want to go with your fundraising and we’ll help you get there!