Author: Larry Montali

Simple, straightforward question, not-so-simple answer. As people on Facebook like to say about their relationship status, “It’s complicated.”    A few things to keep in mind:  There’s both art and science in selecting the right photos. And whether the subject is happy or sad isn’t always the most important variable to focus on. A photo that illustrates, complements, or enhances the package or email can ultimately be more important than whether the subject is smiling or not.  Some photos are just more interesting or...

If you’re a nonprofit org looking for a direct response marketing agency, you may be feeling a bit overwhelmed. There are loads of agencies out there, and many claim to be the best… the brightest… the one you’ll never forgive yourself for not hiring…  So how to figure out which one REALLY will be best for your nonprofit? Asking the right questions can greatly enhance your chance of finding the right agency to help drive your best marketing and fundraising...