Author: LisaMaria Palumbo

February already? Yeah, hard to believe. But there’s still time to get your fundraising act together and kill it in 2023. Here are three ways to jump-start your efforts and begin reaping the benefits while the year’s still young. 1) Find and feature the best stories for your fundraising. If you really want to connect with your donors, really want to light their fire and infuse them with passion for your cause and good work, tell them a story. You've heard the same...

If you’re like most nonprofit fundraisers, you’re dialed in right now on fourth-quarter fundraising. Your days are filled with Giving Tuesday, Year-End and follow-up campaigns. And at night, visions of emails inspiring donor generosity dance in your head. (Actually, we’re hoping your work-life balance is a bit healthier than that last sentence suggests, but you get the idea.) All of us toiling away in the direct response fundraising field know how important fourth-quarter can be. We know about the adrenaline rush...