Happy or Sad: What Type of Images Will Help Your Nonprofit Raise More Funds?
Simple, straightforward question, not-so-simple answer. As people on Facebook like to say about their relationship status, “It’s complicated.” A few things to keep in mind: There’s both art and science in selecting the right photos. And whether the subject is happy or sad isn’t always the most important variable to focus on. A photo that illustrates, complements, or enhances the package or email can ultimately be more important than whether the subject is smiling or not. Some photos are just more interesting or...
Read More