Our Work

Leaving Money on the Table?

A donor who feels as though she’s important to an organization is more likely to give and keep giving.  If you give the impression that the organization does not need help, it is harder for donors to feel that they are making a difference with their gifts.

Contrarily, if yours is an organization that is continually screaming for immediate and urgent help, then your donors are probably questioning the good stewardship of their charitable donations.

It’s important to find the right balance in your fundraising efforts.  And to always make a strong and clear connection between the donor’s gift and how exactly it’s being used to make a difference.

In the most recent Cygnus Donor Survey (Where Philanthropy is Headed in 2011), 49% of survey respondents said that they could have given more to charitable causes last year and that they were holding their philanthropy back.

This includes 60% of donors under the age of 35, 49% of donors 35 to 64 and 42% of those 65 years and older.  There seemed to be opportunity to raise more money from every category of donors surveyed including the most generous givers in 2010, of which 40% said they held their philanthropy back last year.

The good news is that donors appear willing to give even more under the right circumstances.  As fundraisers, our job is simply convincing them to do so.  Otherwise, we’re just leaving money on the table.

Katapult MarketingLeaving Money on the Table?