Conveying an organization’s message to donors in a coordinated, integrated multi channel strategy is critically important in today’s fundraising sector. Supporters who are connected with your charity by more than one channel, give more often, make larger gifts, and have a higher lifetime value. This highly successful summer campaign for ASP engaged donors via many channels and platforms – including a colorful, four page newsletter appeal, email, video and social media. The campaign told the story of a struggling family, whose Appalachian home was literally falling apart around them– collapsing walls and roof, rotting floors and other hazards. Compelling copy, photos and video – delivered through the various communication channels – connected the donors with this little family in a cohesive, hugely powerful way, kicking off the busy summer building months with a big charitable bang!