Matching gift offers are a great way to increase response rates for many appeals. Letting donors know their generosity will have DOUBLE the impact is a powerful motivator. With The Hole in the Wall Gang Camp’s signature summer camp program ready to begin, the Matching Gift Challenge couldn’t have come at a better time. Copy underscores how the donor’s gift will go twice as far to bring “a different kind of healing” to seriously ill children like Kiara. Included in the mailing is a fun fold-out, vertical insert that tells Kiara’s story of bravery on the front side while visually highlighting a typical day at Camp through select photos and captions on the reverse.