Analytics

Every campaign teaches us more about your donors or members by how they respond – and that knowledge helps drive future strategy for your direct mail efforts and all supporting channels.

Our standard reports analyze package and list performance, cost to acquire a donor, return on your investment, cross-channel results, long-term value of your donors and many other metrics. Depending on your needs, we can provide you with everything from one-line results to in-depth analysis of a single metric.

We’ll closely monitor results and deliver a detailed analysis of every campaign, analyzing it on its own merits and in the context of your overall direct response program.

We won’t just deliver a stack of reports. We’ll explain quickly, concisely, and in plain language what they mean to help determine your future strategy.